“As a marketing consultant, I’m often privy to the challenges my clients have with sales. Reason: the two disciplines are converging rapidly, largely due to a phenomenon called inbound marketing.”
When a company wants to build a call center, they have two options. They can either build it themselves, which is expensive and time-consuming, or they can hire a third-party call center, which is also expensive and then requires a high volume of calls or long-term contracts.
“The call center is the team that is responsible for helping with lead generation. But often only large enterprises have the resources to deploy one in-house.”